Advertising for Diwali starts in the beginning of August when retailer come up with the first offers and deals targeting consumers.
Diwali, the festival of lights, is one of the most important festivals of Hinduism. During Diwali, people celebrate the victory of light over darkness, good over evil, knowledge over ignorance and hope over despair. To do so, millions of lights and candles are burning in and around houses, temples and community buildings.
The festival generally lasts over a period of five days. The most important day of the festival (Amavasya) coincides with the darkest new moon night.
Diwali has become one of the main shopping events throughout the year in India. Many of the big retailers have joined the Diwali frenzy and offer great product deals during the Diwali sales period.
In preparation for Diwali, people invest their energy in cleaning and decorating their homes. On the 3rd day of Diwali, people dress up in their best outfits, participate in family prayers, start a firework and exchange gifts.
The most popular product categories people are looking for during Diwali are:
|Day 1||Dhanteras is dedicated to celebrating prosperity.|
|Day 2||The second day is called Naraka Chaturdasi or Chhoti Diwali and worships the Goddess Kali West Bengal while demon effigies are burned in Goa.|
|Day 3||Amavasya or the new moon day is the most important day of the Diwali festival.|
|Day 4||During Govardhan Puja people in the north of India celebrate the defeat of Indra by Loard Krishna. The start of the new year is celebrated in Gujarat while the blessing of the demon king Bali is seeked in Maharashtra.|
|Day 5||The meaning of Bhai Duj is to celebrate sisters. Siblings share food during the day to strengthen the bond among each.|
During Diwali, Indians buy mostly gifts for themselves and their family members. It is traditionally a time when households purchase new clothing, home refurbishments, gifts, gold and other large purchases. But also traditional sweets (mithai) or lately designer chocolates are very popular gifts.
Diwali is a festival for friends and families to come together, to celebrate and rejoice. The five days are a time filled with fun. You can even make it more memorable by sending your Diwali wishes to people that are not present or handing over greeting cards to your family members in person. There is no better way to express your feelings.
Rangoli is an art form that originates from Nepal which predates other forms of art such as sculptures or paintings. Rangolis are created with materials such as colored rice or sand, flower petals or dry flours. There are numerous designs for rangolis and some families pass them on from generation to generation, keeping the tradition alive. Rangolis are believed to bring good luck. And for sure they look great.
Images say more than a thousand words. So what is better than sharing your good feelings with images. There are numerous types of images to select from which enjoy great popularity. You can also easily create your own Diwali images. Just take some of your photos and individualize them. Here are some places where you can do it.
Moneycontrol.com, 04. September 2017:
ShopClues, Snapdeal enter early Diwali Sale mode, avoid taking on Flipkart, Amazon