Happy Diwali 2018

Best Offers and Sales for the Festival of Lights

Happy Diwali Countdown

When is Diwali in 2017?

  • This year Diwali will start on October 17 and will continue until October 21.
  • Diwali always falls between Mid October or Mid November.

When does the Diwali sales period start?

Advertising for Diwali starts in the beginning of August when retailer come up with the first offers and deals targeting consumers.

What is Diwali?

Diwali, the festival of lights, is one of the most important festivals of Hinduism. During Diwali, people celebrate the victory of light over darkness, good over evil, knowledge over ignorance and hope over despair. To do so, millions of lights and candles are burning in and around houses, temples and community buildings.

The festival generally lasts over a period of five days. The most important day of the festival (Amavasya) coincides with the darkest new moon night.

Click here to know more about the history of Diwali.

The big Diwali sales

Diwali has become one of the main shopping events throughout the year in India. Many of the big retailers have joined the Diwali frenzy and offer great product deals during the Diwali sales period.

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Top Diwali offers online

Diwali is by now the main shopping season in India. Some of the biggest retailers have joined in on the Diwali euphoria and provide the best offers and deals during this sales period. For example, you find great offers with the following big retailers:


How to prepare for Diwali?

In preparation for Diwali, people invest their energy in cleaning and decorating their homes. On the 3rd day of Diwali, people dress up in their best outfits, participate in family prayers, start a firework and exchange gifts.

The most popular products

The most popular product categories people are looking for during Diwali are:

  • Mobiles and Tablets  
  • Apparel and Accessories
  • Shoes and Footwear
  • Home and Kitchen
  • Computers and Laptops

What happens during the five days of Diwali

Days Description
Day 1 Dhanteras is dedicated to celebrating prosperity.
Day 2 The second day is called Naraka Chaturdasi or Chhoti Diwali and worships the Goddess Kali West Bengal while demon effigies are burned in Goa.
Day 3 Amavasya or the new moon day is the most important day of the Diwali festival.
Day 4 During Govardhan Puja people in the north of India celebrate the defeat of Indra by Loard Krishna. The start of the new year is celebrated in Gujarat while the blessing of the demon king Bali is seeked in Maharashtra.
Day 5 The meaning of Bhai Duj is to celebrate sisters. Siblings share food during the day to strengthen the bond among each.

In which cities is Diwali the most popular?

These 15 cities are the clear winners when it comes to celebrating Diwali. Learn more about the festivals and Diwali sales seasons happening in these cities:

More information about Diwali

Diwali gifts

What are Diwali gift ideas?

During Diwali, Indians buy mostly gifts for themselves and their family members. It is traditionally a time when households purchase new clothing, home refurbishments, gifts, gold and other large purchases. But also traditional sweets (mithai) or lately designer chocolates are very popular gifts.

The best Diwali wishes

Diwali is a festival for friends and families to come together, to celebrate and rejoice. The five days are a time filled with fun. You can even make it more memorable by sending your Diwali wishes to people that are not present or handing over greeting cards to your family members in person. There is no better way to express your feelings.

Designs for Diwali

Rangoli is an art form that originates from Nepal which predates other forms of art such as sculptures or paintings. Rangolis are created with materials such as colored rice or sand, flower petals or dry flours. There are numerous designs for rangolis and some families pass them on from generation to generation, keeping the tradition alive. Rangolis are believed to bring good luck. And for sure they look great.

Diwali Images

Images say more than a thousand words. So what is better than sharing your good feelings with images. There are numerous types of images to select from which enjoy great popularity. You can also easily create your own Diwali images. Just take some of your photos and individualize them. Here are some places where you can do it.

Diwali news