No other city can match Ludhiana in terms of Diwali celebrations. The whole place comes alive during the festival time. This year, Diwali will begin on October 17th and last until the 21st of October. The shopping season, which starts sometime before, is in full swing during this period, and one of the major reasons why consumers eagerly await this time of the year is the amazing deals and offers.
What distinguishes the shopping experience in Ludhiana from other cities is the wide range of products on offer. Not only does the city offer traditional products like jewellery and woodwork, but buyers can choose from quality handlooms as well. While these are the standouts offerings of this vibrant city, there is almost nothing you won’t find in the stores.
There are many traditional shops selling local artwork and handicrafts in Ludhiana. But they coexist with the international mall culture that has pervaded the city. These malls maintain Western standards and top international brands have set up shop here.
This year Diwali will start on October 17 and will continue until October 21.
Diwali always falls between Mid October or Mid November.
Advertising for Diwali starts in the beginning of August when retailers come up with the first offers and deals targeting consumers.