Advertising for Diwali starts in the beginning of August when retailer come up with the first offers and deals targeting consumers.
Diwali celebrations always bring along the auspicious creation of beautiful Rangoli designs. Diwali Rangolis are art pieces consisting of intricate and colourful patterns that are used to decorate living rooms, entrances of houses and surrounding courtyards during the festive Diwali season. These decorations usually take the form of colourful geometric patterns or beautiful flower shaped arrangements. More complex and new Rangoli designs depicting animals such as peacocks or designs representing deities are also created reflecting the legends and mythologies of a specific region. Rangoli is derived from the sanskrit word for happiness through bright and vivid colours, “rangavalii”. Meaning colourful patterns, Rangoli designs embody the spirituality and faith of the Hindu religion. Said to bring prosperity and good luck, these decorations can be seen being created the days leading up to and on the first day of Diwali, Dhanteras. A must see during the Diwali celebrations!
Diwali is by now the main shopping season in India. Some of the biggest retailers have joined in on the Diwali euphoria and provide the best offers and deals during this sales period. For example, you find great offers with the following big retailers:
In preparation for Diwali, people invest their energy in cleaning and decorating their homes. On the 3rd day of Diwali, people dress up in their best outfits, participate in family prayers, start a firework and exchange gifts.
The most popular product categories people are looking for during Diwali are:
Rangoli decorations are a part of the celebrations of Hindu festivals such as Diwali or Tihar. Traditionally women can be seen at the beginning of Diwali cleaning common areas and entrances in preparation to place these lucid and rich designs down. The significance of these patterns varies from region to region but generally spiritual symbols are deeply rooted in the Rangoli designs and within the Hindu religion. Creating these Rangolis includes many ingredients such as vivid dyes, flour, powdered rice, natural spices and flower petals which give them a bright and powerful effect. Rangoli designs are usually passed down in Indian families from generation to generation keeping the tradition of these spiritual decorations alive. By placing the Rangoli as a decoration at the entrance of a household it is said to expel evil spirits and negativity. It is also said to bring wealth, fortune and happiness to the homes and families that participate. Mothers and daughters can be heard singing prayers as they perform these glowing and expressive pieces.
The process of creating a Rangoli begins with cleaning the area and washing down the surface in which you wish to decorate. Initially smearing the surface with cow dung and leaving it dry before using chalk to draw a rough sketch on the background. These ancient patterns follow a spiritual structure expressing symbolic meanings taken from the Hindu teachings. Using a combination of wet and dry ingredients such as paint, dyes and coloured sands a precise layering method begins filling in the sketched out pattern. Easy Rangoli designs for Diwali can be simple and fun to make, check out this video to get some extra inspiration on the best and latest Rangoli designs for Diwali:
Like many other Hindu festivals, Rangoli is deeply connected in the Diwali celebrations. Rangolis are created along with prayers to the goddess Lakshmi, the goddess of fortune. These prayers are hoped to bring blessings of wealth and fortune to the families and guest that enter their homes. Diwali Rangolis are offered to the many different Hindu gods during Diwali. These Rangolis follow a principle of spirituality where the senses and energy are intertwined. This means that a small change in colour of a rangoli can invoke a different vibration. These different vibrations transmit a different deity principle which brings along a certain atmosphere. The different deity principles can be found in the book “Sattvik Rangolis” which explains transmitted vibrations of different patterns.
The distinct geometrical patterns carry a deeply spiritual meaning in the Hindu religion. The visual patterns and colours are associated with harmonic frequencies and when these are combined together create a calming and soothing effect. These patterns manifest as vibrations that have spiritual effects for the observer. Also, the uniformity of the geometric patterns denotes the infiniteness of time. Rangoli designs also sometimes carry meaningful symbolism showing man’s relationship with the universe. Drawings of animals such as peacocks and depict the unity with nature. Also using celestial symbols as the central piece of a Rangoli design are common. Lotus Leafs signify the beginning of life and symbolize the goddess of fortune, Lakshmi and other flower Rangoli designs representing other Hindu gods. Rangoli designs are endless and constantly new designs are being created for the latest Diwali festival. These Rangoli designs invoke different emotions on the soul. Really a unique and spiritual art form, Rangolis for Diwali capture the spirit of the Diwali celebrations.